This National Lager Day, Dec. 10, Anheuser-Busch will raise a toast to America’s most preferred style of beer, and for good reason. With ever-increasing interest in beers and brewing, adults still say that lager is their favorite type of beer, according to a new survey conducted by the brewer and KRC Research.
The findings show a preference for lager by a wide margin over ales with the majority citing lager’s crisp flavor as the reason.
Beer drinkers have long loved lagers, and the style still reigns supreme. American lagers make up the large majority (75 percent) of today’s overall beer category.
The National Lager Day survey of more than 600 beer-drinking Americans age 21 and older affirms a prevailing preference for lagers and reveals more about how they are enjoyed. Key findings include:
• Beer drinkers prefer lagers 2-to-1 over pale ales and 3-to-1 over IPAs and stouts.
• Two-thirds of beer drinkers like the crisp flavor of lager more than beers with bitter, sweet or fruity flavors.
• When it comes to serving style, respondents say enjoying beer in a glass bottle is best (38 percent), followed closely by beer on draught (32 percent).
Source: Anheuser-Busch
Reprinted with permission from RISMedia. ©2013. All rights reserved.
