A new online survey conducted by Harris Poll shines light on which priorities are top of mind—and where homeowners may need guidance—when taking on home improvement projects. The survey of over 2,000 U.S. adults was conducted on behalf of CertainTeed, a national provider of sustainable building products.
U.S. adults who own a house consider several factors when planning an exterior home remodel, with curb appeal, return on investment and outdoor living and lifestyle considerations being top priorities. Based on the March 2015 study, when asked which one factor is most important to U.S. adults who own a house when considering an exterior home improvement project, 39 percent cited curb appeal, 26 percent cited return on investment, and 21 percent noted impact on outdoor living and lifestyle considerations.
“In home design, there is an increased interest in individualization and creativity — true for both interior and exterior design,” said Mike Loughery, CertainTeed director of corporate marketing communications. “We’ve found that homeowners want healthy, energy efficient homes that offer complete comfort and curb appeal, but don’t always know the best way to start.”
Ultimately, the study showed 40 percent of U.S. adults who own a house say they understand colors but are not exactly sure which direction they would want to go when selecting a new exterior color for their home. Furthermore, 11 percent said they are “clueless” about colors and wouldn’t know where to begin.
“While consumers want their homes to stand out, it’s important to seek colors that will be appealing year after year,” said Loughery.
Considering the financial impact of a home remodeling project, kitchen remodels, additions and exterior projects provide a strong return on investment according to the “2014 Remodeling Cost vs. Value” report released this year by Remodeling and Realtor magazines.
“Comfort is key now more than ever,” said Loughery. “The growing boomer population has led to increased home renovations tied to aging in place. And it’s not just our population that is aging — according to the Department of Housing and Urban Development, 41 percent of the nation’s homes were built in 1969 or earlier. That’s why we strive to supply sustainable, groundbreaking products that significantly impact long-term energy efficiency, comfort and indoor air quality.”